Cyber Monday Only: Your Innovation Guide for 2026

Shop now

About this Cyber Monday Offer

Get 10 masterclasses on innovation, the hardback book Set It On Fire: The Art of Innovation, and the companion study guide, all bundled together for a limited time.

  • Normal: $137 but today $59.99 while supplies last!

About this Bundle
This bundle is created for leaders, founders, and emerging innovators who

  • Feel stuck in survival mode and need a clear way to move forward
  • Know their team has ideas, but struggle to translate those ideas into real results
  • Want practical, proven tools, not vague theory

What you get

  • 10 On Demand Innovation Masterclasses
    Learn the end to end process of innovation, from idea through implementation. Each session includes teaching, practical examples, and reflection questions you can apply with your team.
  • Set It On Fire, The Art of Innovation
    My book walks you through the mindsets and methods that fuel real innovation. You will see the patterns of innovation, and you will have language to help your team move from concept to reality.
  • Set It On Fire Study Guide
    Turn learning into action. Use the guide to journal, plan, and facilitate team discussions. Perfect for small groups, leadership teams, and mentoring relationships.

Bonus: INNOVATION SESSION OVER ZOOM IN JANUARY 7TH 2026 AT 12PM EST. LET'S TALK INNOVATION!

Download the Free Frameworks

Our frameworks are designed to help get your idea out in front of you. Being able to think through your idea using these processes will bring clarity and help bring your idea to life.

Download Frameworks Today

What People Are Saying

Set It On Fire: The Art of Innovation is Natalie Born’s field guide to innovation and leadership that will change any leader’s mindset and vision for the future. Natalie encourages the reader to not only get out of the box but to break it and set it on fire! She is a disruptor in her life, and in Set it On Fire, she gives practical examples from her deep well of experience to guide the reader on a journey to unlock, advance, and break free from good patterns to make way for great patterns.

Leaders set vision, and with great candor, Natalie empowers the reader with solid principles that will either elevate their leadership or make great new leaders out of those who desire to lead. Every person who would like to up their game should read this practical guide!

—Bob Hasson CEO HPCI Cohost, Exploring the Marketplace podcast with Shawn Bolz Author of Shortcuts, Wired to Hear, and Business of Honor

Disrupting yourself is one of the hardest things to do for any organization, yet that’s what innovation demands in our complex, fast-paced world. From the heart and based on years of experience, Natalie Born details how innovation really works from behind the scenes. Lucid, practical, and down-to-earth, Set It On Fire will challenge your assumptions and help teams break free to set their own fires.

—Jim Kalbach, Chief Evangelist at Mural Author of The JTBD Playbook and Mapping Experiences

Innovation is not an idea, a notion, or a concept. It is an arduous practice that requires perseverance, courage, creativity, and grit. Natalie Born is a true change-maker, so if you’re keen on road-tested innovation frameworks and the leadership mindset to mobilize them, this excellent book is for you.

—Sunni Brown Social Entrepreneur and Best-Selling Author